100 Beautiful Boats, 100 Happy Customers: And Why We Love It…

After detailing my first boat and watching it transform from sun-faded and chalky to a smooth, high-gloss finish, I was hooked. It was an incredible feeling that I wanted to build upon. Since then, I’ve been fortunate to grow our detail shop by bringing on a couple of key hires who exemplify the same pride in their craft and satisfaction in delivering a high-quality product that I do.

This week, we hit a milestone: 100 boats detailed at Northern Lakes Boat Co. That’s 100 glossy boats, 100 happy customers and a whole lot of pride in what we do.

One of the best parts of the job (after witnessing the boat’s transformation) is seeing the owner’s reactions or hearing from them after they get their freshly detailed boats home. Reactions range from wide-eyed surprise to grateful texts, emails, reviews, and referrals. I often hear, “It looks like new.” Or, “It looks like an entirely different boat.” – Hearing that makes is all worth it.

What’s the secret to our success? At Northern Lakes Boat Co, we understand that boat owners love their vessels with a passion. Often, the sentimental value outweighs the monetary. To be trusted with someone’s boat is a responsibility we take very seriously, and that’s why we treat each one with the utmost care and respect. Your boat is not just a number with us – every boat gets hours of one-on-one attention from our staff – and is guaranteed to leave better than it arrived.

Why are more owners choosing to have their boats detailed? Boat owners know that a regularly detailed boat not only looks amazing, but it is literally more comfortable, more valuable, and will enjoy more years on the water. Detailing is maintenance. A proper detail is an investment in the longevity of your favorite toy. But, truly detailing a boat is hard work, time consuming, and takes the right tools and products - making it less expensive to outsource that kind of work out. We are proud to be your go-to vendor for marine service. 

We’re so thankful to everyone who’s trusted Northern Lakes Boat Co. with their beloved boats. If you’re not one of our 100 happy owners, now’s the perfect time to become one of our next 100. Detailing demand slows in July and August while boats are in the water — so we are excited to offer mid-summer discounts. We also offer pickup & delivery, we make house calls, and we provide quick turnarounds so you never miss a weekend on the lake.

Call us today to schedule your boat detail — Get a great summer deal, enjoy a beautiful boat, and make the most of your time on the water. NLBoatCo.com (231)645-6522

Here’s to the next 100!

— MattOwner, Northern Lakes Boat Company