All Posts

Northern Lakes Boat Co has officially transitioned logos, from our original compass rose to a silhouette of a helicopter. Weird, right? Northern Lakes Boat Company’s logo is a helicopter? At a glance, it makes no sense at all… and I am very aware. The change isn’t just about a catchy new design. It’s about finding something that represents who we are, what we stand for, and how we serve the Michigan’s boating community. A lot of northern Michigan businesses use a compass-styl

Men and women wanted for hard work on and around all kinds of boats. Long days. Sunburns. Wet feet. Dirty hands. Occasional chaos. Work includes: boat detailing boat transport marine service assistance hours can fluctuate and whatever else the day throws at us Must: Be honest, on time, and an asset to the team Be humble and teachable. If you already know it all, work somewhere else Be able to do top-quality work with little supervision Be comfortable working in all weather. F

Growth sounds great—until it starts to cost you the thing that made your business work in the first place. In the marine industry, that “thing” is almost always customer service and attention to detail. It’s easy to promise quality when you’re small. It’s much harder when you’re juggling more boats, more customers, and more moving parts every season. At Northern Lakes Boat Company, we’re in that exact phase right now—growing fast while refusing to let our standards slip. The

We serve Michigan boaters and lake lovers by eliminating the hassles of enjoying the lake. If you’re looking for a pontoon rental in Traverse City or planning a day out on Torch Lake , Elk Lake or any of the many other beautiful waterways, we just made it ridiculously simple. Look for these sweet cocktail coasters at your local bar or restaurant. Scan and plan your day on the water. Our new cocktail coasters are now placed in bars and restaurants across Traverse City, Rapid