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Northern Lakes Boat Co has officially transitioned logos, from our original compass rose to a silhouette of a helicopter. Weird, right? Northern Lakes Boat Company’s logo is a helicopter? At a glance, it makes no sense at all… and I am very aware. The change isn’t just about a catchy new design. It’s about finding something that represents who we are, what we stand for, and how we serve the Michigan’s boating community. A lot of northern Michigan businesses use a compass-styl

As boating season winds down, it’s time to think about protecting your investment for the months ahead. At Northern Lakes Boat Company,...

Not everyone gives into the changing seasons... but if you decide to put away your favorite toys for the year, do it right. At Northern...

Many boat-owners understandably shop around for the lowest prices for winterization, shrink-wrap and boat storage. I get it - boats are...