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Northern Lakes Boat Co has officially transitioned logos, from our original compass rose to a silhouette of a helicopter. Weird, right? Northern Lakes Boat Company’s logo is a helicopter? At a glance, it makes no sense at all… and I am very aware. The change isn’t just about a catchy new design. It’s about finding something that represents who we are, what we stand for, and how we serve the Michigan’s boating community. A lot of northern Michigan businesses use a compass-styl

A More Complete Waterfront Service — One Call, One Company At Northern Lakes Boat Co, we’ve always focused on making lake life easier for Northern Michigan boaters and waterfront property owners. From boat storage and service to detailing , rentals , and haul-out/delivery , our goal has been simple: reduce hassle and increase time on the water. For the 2026 season, we’re taking that one step further. We’re excited to announce that Northern Lakes Boat Co now offers dock instal

Every once in a while, our boat renters come back to the dock after receiving a ticket from a maritime law enforcement officer. After years of renting pontoon boats on Torch Lake and many of the area's other beautiful lakes in NW Michigan, we've accumulated a list of what not to do while boating. Unless you enjoy the attention of men and women in uniform, don't do these 7 things: Reckless operation and/or unsafe maneuvering Operating in a manner that endangers people, propert

Whether you’re a lifelong boater or planning your first season on Northern Michigan waters, getting your Michigan Boating Safety Certificate  is one of the smartest moves you can make. It’s not just about obeying the law — it’s about staying safe, confident, and knowledgeable on the water. What Is a Boating Safety Certificate? A Boating Safety Certificate (sometimes called a boater education card ) is proof that you’ve completed an approved boating safety course and exam in M

Northern Lakes Boat Co detailed 62 boats this year. We spend days on each one to give each all the time and attention they need. And after each one, we send our boat owners a follow-up email with some suggested products for them to use to maintain their investment. One of them is SunSetter, from Shine Supply. Sunsetter is a premium interior cleaner and conditioner that keeps your seats hydrated, protected, and looking fresh. Regular use helps prevent cracking and fading — wit

If you’ve been thinking about buying an Aloha pontoon boat, now’s the time to act. Winter orders score the best deals — plus you lock in delivery for spring, when you actually want to be on the water. 🛥️ Aloha Boat Models — There’s One for Every Style Aloha builds a wide variety of pontoon boats, from modest cruisers to full-on party boats. Here are the main series and models currently in their lineup: Aloha Pontoons+1 Paradise Series Paradise Series Arch Sport Tower — 230,

If you’re the kind of person who likes to plan ahead, this is your moment. Oh, and remind your kids, 2026 is the year of "experiences", not plastic toys and video games. Northern Lakes Boat Co is offering an early-booking deal: Book your 2026 pontoon rental by December 31st and save 15%. Use code newyears15  at checkout. Why Book Now? • Best prices of the year  — This discount is only available until New Year’s Eve. • Best availability  — Lock in your ideal dates before the s

At Northern Lakes Boat Co, winter isn’t the off-season — it’s the "savings" season. If you need your own tough PMI pontoon trailer , or want to add an Otter Island swim raft , or Wave Armor raft  to your lake front setup, now is the time to make the move. Lock in December Discounts Manufacturers offer their most aggressive pricing in the winter months, and so do we. Buying now means you get the year's lower winter rates , often hundreds of dollars less than spring and early-s

As boating season winds down, it’s time to think about protecting your investment for the months ahead. At Northern Lakes Boat Company,...

Not everyone gives into the changing seasons... but if you decide to put away your favorite toys for the year, do it right. At Northern...

Many boat-owners understandably shop around for the lowest prices for winterization, shrink-wrap and boat storage. I get it - boats are...

I’ve got two neighbors with very different approaches to winter boat storage.  One  neighbor has his boat winterized and shrink-wrapped...

Let’s be honest — owning a boat up north isn’t always sunshine and smooth sailing. The end of the season often costs you more time,...

Summer is short—don’t miss a great opportunity to get out on the water! Book your rental pontoon boat today and get 5% off with promo...

Be safe and courteous on the lake with these must-know right-of-way rules. When you're out enjoying the water with a rental from Northern...

When you're enjoying the lake a pontoon rental from Northern Lakes Boat Company , a little boating know-how can go a long way. One of the...

At Northern Lakes Boat Co , we love a good day on the lake—and nothing says summer fun quite like tubing behind a pontoon boat. It's...

Looking to take your lake life to the next level? Meet the Otter Island Swim Raft  by Wave Armor —an instant classic for waterfront fun....

After detailing my first boat and watching it transform from sun-faded and chalky to a smooth, high-gloss finish, I was hooked. It was an...

I founded Northern Lakes Boat Co. with the values & professionalism instilled during my career as a U.S. Coast Guard helicopter rescue...