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At Northern Lakes Boat Company, our core values are central to what we do and how we do it. With every customer interaction, every boat...

At Northern Lakes Boat Company , we believe everyone deserves an exceptional day on the water—no matter how far off the beaten path your...

Have you ever rented a boat and felt embarrassed to be seen on it? Maybe you nervously wondered if it would even make it back to the...

At Northern Lakes Boat Company in Rapid City, Michigan, we’re more than just a source for premium pontoon rentals on Torch Lake and Elk...

At Northern Lakes Boat Co  in Rapid City, MI , we believe in delivering the best boating experiences in Northern Michigan —from Torch...

When purchasing a trailer for your pontoon boat, one question that often comes up is whether or not trailer brakes are required. In...

We made mistakes. During the night, the winds shifted and began piling waves onto the typically sheltered beach. Eventually, the...

A few years ago, six walrus hunters from Shishmaref, AK, found themselves trapped by pack ice in an open Lund, several miles from their...

Who are You on the Water? When boating, it sometimes seems that there are two types of people – those on your boat and all the other...

Looking for a safe, convenient place to store your boat or RV this summer? Want to get it out of your yard or driveway? Northern Lakes...

They say, “People don’t buy what you do, but why you do it.” At Northern Lakes Boat Company, we understand this. We also know that prices...

(source: Michigan.gov/dnr) All vessels must be equipped with USCG-approved personal flotation devices (PFDs), also known as life jackets....

A pontoon boat is a great option to explore Michigan’s inland lakes, but before you set out, it’s important to ensure your vessel is...

I hope you and your kids spend as much time as possible out-of-doors in the summer - camping, hiking, exploring, boating or whatever it...

When you're out on the water, safety should always be a priority. But did you know that in Michigan, boaters are legally required to...

Do you think renting a boat during your vacation is expensive? Try owning one. Renting a boat is always the best option—here’s why. Let...

Our special, limited-edition hats are in! These were designed in-house and are handed out complimentary to all our #boatstorage,...

Are you planning a vacation on Elk Lake, Torch Lake, or Skegemog Lake ? Imagine waking up to a luxury pontoon boat waiting at your...

If you're a boat owner in Traverse City, MI, you know that a well-maintained boat is essential. Northern Lakes Boat Company  is the...

What are your goals for 2025? And how can we help make this year your biggest and best yet? At Norther n Lakes Boat Company, we aim to...