Mission
"Our mission is to make Northern Michigan's water sports and outdoor recreation more accessible and enjoyable for all.
We are committed to delivering exceptional service with professionalism and expertise, ensuring an outstanding experience for every client."
Vision
"To be Northwest Michigan's preferred locally owned provider of water sports and outdoor recreation support, helping to build deeper connections to nature & family through unforgettable experiences and a steadfast commitment to sustainability and community."
Our Why...
Matt Keiper, the owner of Northern Lakes Boat Co., is a retired Coast Guard Officer, ASA-certified sailing instructor, and USCG-licensed captain with decades of boating experience. As a lifelong boat owner, he understands the value of your vessel—not just as an investment but as the key to enjoying Northern Michigan's breathtaking waterways and creating lasting memories with family and friends.
This passion inspired him to establish a business dedicated to supporting the local outdoor and boating community. Northern Lakes Boat Co. provides comprehensive services, including boat storage, professional detailing, and premium rental options, all delivered with precision and care.
This business is built on Matt's unwavering commitment to excellence, attention to detail, and work ethic, ensuring your boat is always in expert hands.​