Why Our Clients Choose Us Year After Year

At Northern Lakes Boat Company, our core values are central to what we do and how we do it. With every customer interaction, every boat detail or pontoon rental delivery, it becomes quickly apparent that this business operates on a higher level based on the following principles.

Integrity

This company is one of irreproachable morales and character. We stand by our work and honor our word, from start to finish. We believe every output - from our products and services to our personal conduct - must stand to bolster our credibility and reputation in the community.

Commitment to Service

We solve boat owners’ problems with excellent workmanship and exceptional hospitality. While we strive for efficiency, we NEVER cut corners. Our attention to detail, quality of work, and focus on the customer experience set us apart and leave our clients thrilled with the value received.

Respect

We value ourselves, our team, our customers, and our workplace, and we treat each with the utmost respect at all times. We believe professionalism and kindness are essential to every productive interaction and lasting relationship. Our conduct must consistently reinforce our culture of RESPECT.

These core values are principles we live by and the reason our customers return season after season. Whether it's the pristine condition of our rental boats, the professionalism of our team, or the seamless customer experience, Northern Lakes Boat Company stands out in Northern Michigan. Don’t believe it? Read some of our customer reviews:

Pontoon Rentals

"I would rate the service and the equipment as excellent. Matt was very good in explaining all the aspects of the boat rental and it was a beautiful new pontoon. I would highly recommend..."

“Absolutely outstanding company to rent boats from if you're in Northern Michigan. This was our second summer renting pontoon boats from Matt and it was just as excellent as the first. The boats are clean, in great condition, and provided so many highlight moments on our family vacation in the Bellaire-Torch area."

Boat Detailing

“Matt was great start to finish. He provided a written estimate to detail the interior & exterior of our 25' pontoon. He picked the boat up at our home as scheduled and dropped it off at our home again as communicated. We are very happy with the service provided, would highly recommend Northern Lakes Boat Company and will be a repeat customer ourselves.”

"The boat and jet ski detail came out incredibly perfect. The shine was commented on by the neighbors as great shine where do I get it done. You will be extremely pleased with the work..."

“Top notch! They did an awesome job! Thx Matt”

Boat Storage

“Had indoor storage, and a spring buff and wax, wow what a great job they did. Can’t thank Matt and his crew enough.”

“Matthew and his team are great to work with. They have great facilities, professional, and always responsive. Thank you.”

Experience the difference for yourself, in beautiful northern Michigan!