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Be safe and courteous on the lake with these must-know right-of-way rules. When you're out enjoying the water with a rental from Northern...

When you're enjoying the lake a pontoon rental from Northern Lakes Boat Company , a little boating know-how can go a long way. One of the...

At Northern Lakes Boat Co , we love a good day on the lake—and nothing says summer fun quite like tubing behind a pontoon boat. It's...

Looking to take your lake life to the next level? Meet the Otter Island Swim Raft  by Wave Armor —an instant classic for waterfront fun....

After detailing my first boat and watching it transform from sun-faded and chalky to a smooth, high-gloss finish, I was hooked. It was an...

I founded Northern Lakes Boat Co. with the values & professionalism instilled during my career as a U.S. Coast Guard helicopter rescue...

Looking for a Father’s Day gift that’s practical, thoughtful, and guaranteed to impress? Skip the necktie this year and give Dad...

As any seasoned Michigan boater knows, winter isn’t just hard on the weather—it’s tough on boats, too. And one of the most frustrating...

At Northern Lakes Boat Company, our core values are central to what we do and how we do it. With every customer interaction, every boat...

At Northern Lakes Boat Company , we believe everyone deserves an exceptional day on the water—no matter how far off the beaten path your...

Have you ever rented a boat and felt embarrassed to be seen on it? Maybe you nervously wondered if it would even make it back to the...

At Northern Lakes Boat Company in Rapid City, Michigan, we’re more than just a source for premium pontoon rentals on Torch Lake and Elk...

At Northern Lakes Boat Co  in Rapid City, MI , we believe in delivering the best boating experiences in Northern Michigan —from Torch...

When purchasing a trailer for your pontoon boat, one question that often comes up is whether or not trailer brakes are required. In...

We made mistakes. During the night, the winds shifted and began piling waves onto the typically sheltered beach. Eventually, the...

A few years ago, six walrus hunters from Shishmaref, AK, found themselves trapped by pack ice in an open Lund, several miles from their...

Who are You on the Water? When boating, it sometimes seems that there are two types of people – those on your boat and all the other...

Looking for a safe, convenient place to store your boat or RV this summer? Want to get it out of your yard or driveway? Northern Lakes...

They say, “People don’t buy what you do, but why you do it.” At Northern Lakes Boat Company, we understand this. We also know that prices...

(source: Michigan.gov/dnr) All vessels must be equipped with USCG-approved personal flotation devices (PFDs), also known as life jackets....